MARK Courses

Opposite each course title are three numbers such as 3-2-4. The first number indicates the number of regular classroom hours for the course each week; the second number indicates the number of laboratory hours per week; and the third number indicates the hours of credit awarded for the successful completion of the course. Listed in parentheses at the end of each course description is the term(s) that the course is normally offered. F=Fall, S=Spring, and M=Summer.

The college reserves the right to cancel or delete any course with insufficient enrollment.

Courses

MARK 3010. Principles of Marketing. 3-0-3 Units.

Provides a general survey of the field of marketing covering marketing channels, functions, methods and institutions.(F,S)
Prerequisites: BUSA 2106, Upper Division eligibility.

MARK 3011. Buyer Behavior & CRM. 3-0-3 Units.

Examines the fundamental activities and motives impacting consumer choice, use and disposal of products. Emphasis on end users rather than business customers. Topics include internal and external factors that influence consumer choice, marketing strategies that influence consumer choice, group dynamics and the organizational buying process, and global consumption trends.(S)
Prerequisites: Upper division eligibility, MARK 3010.

MARK 3233. Retail Marketing. 3-0-3 Units.

Explores store location, layout, organizational aspects, credit policies and control systems as they apply to retail operations. Investigates the application of these topics as they relate to online marketing strategies and tactics will be investigated as well.
Prerequisites: Upper division eligibility, MARK 3010.

MARK 3455. Professional Selling. 3-0-3 Units.

Examination of the complex process involving buyers and sellers of products and services. Concentration on developing the sales skills required for creating effective exchanges and managing long-term relationships.
Prerequisites: Upper Division eligibility, MARK 3010.

MARK 3517. Services Marketing. 3-0-3 Units.

Emphasizes the unique differences in the marketing of services including the development and implementation of marketing strategies. Topics include consumer behavior in services marketing, the gaps model of service quality, the marketing mix for services, and demand and capacity management.
Prerequisites: Upper division eligibility, MARK 3010.

MARK 3570. Integrated Brand Promotion. 3-0-3 Units.

Focuses on understanding the role of the promotional element of the marketing mix. Topics include the various promotional tools, advertising strategy, creative strategy, the pros and cons of various media options, regulatory constraints and global considerations affecting a firm's effort toward effective marketing communication.(F)
Prerequisites: Upper division eligibility, MARK 3010.

MARK 4081. Marketing/Competitive Strategy. 3-0-3 Units.

Integrates marketing principles in the context of the decision making exercises related to customers, products, pricing, promotions, distribution and the laws regarding each of these topics.(S)
Prerequisites: Upper division eligibility, MARK 3010.

MARK 4121. Marketing Research & Analysis. 3-0-3 Units.

Focuses on the systematic approach to the application of research techniques and procedures for assessing markets. Topics include research design, questionnaire construction, data sources and collection, data analysis, data interpretation and reporting.(S)
Prerequisites: Upper Division Eligibility, BUSA 2050 or MATH 2200 and MARK 3010.

MARK 4288. Logistics. 3-0-3 Units.

Examines the fundamental elements of channel systems and various institutions that utilize such systems. Distribution models that describe different industries will be investigated. These models will include ways to assess the legal environment and how price is impacted by channel relationships.(S)
Prerequisites: Upper Division Eligibility, MARK 3010.

MARK 4351. International Marketing. 3-0-3 Units.

Investigation of entry and operational strategies employed for development of international markets. Emphasis is placed on the differences in cultural, political, economic and business environments and how these barriers to international trade can be moderated using electronic systems.
Prerequisites: Upper Division Eligibility, MARK 3010.

MARK 4400. Sustainable Business Marketing. 3-0-3 Units.

The primary topics for this course are: (a) developing a comprehensive sustainability strategy as part of overall corporate strategy, (b) identifying relevant consumer and business segments likely to respond to a sustainable message, and (c) communicating the sustainability message. The course also explores underlying trends and motivations driving corporate interest in sustainable operations.
Prerequisites: Upper Division Eligibility, MARK 3010.

MARK 4433. Social Media Marketing. 3-0-3 Units.

This course examines the changing role of social media in the promotional marketing mix, the role of the consumer in social media, online communities and how social media is impacting both marketing and consumer lifestyles.
Prerequisites: Upper Division eligibility, MARK 3010.

MARK 4480. Sports Marketing. 3-0-3 Units.

This course applies the theoretic foundations of marketing to the sports industry by investigating principles and processes in sports marketing and sales. The foci are on research and development, sport promotion, sport sponsorship, advertising, merchandising, distribution of sports goods, and career opportunities in the field of sports marketing. (F) Prerequisities: Upper Division eligibility, MARK 3010.

MARK 4700. Independent Study Marketing. 0-0-3 Units.

Supervised, in-depth individual research and study of one or more current topics in marketing in conjunction with an associated major project. Students will be required to prepare a formal report and presentation of the research topic and project.
Prerequisites: MARK 3010.

MARK 4701. Marketing Strategy. 3-0-3 Units.

Integrates marketing principles in the context of the decision making exercises related to customers, products, pricing, promotions, distribution and the laws regarding each of these topics. (S) .
Prerequisites: Upper division eligibility, MARK 3010 and an additional MARK course.

MARK 4800. Special Topics in Marketing. 3-0-3 Units.

Examines current, relevant topics in the field of marketing. Each special topics course will cover a new topic.(F,S,M)
Prerequisites: Upper Division Eligibility, MARK 3010 .

MARK 4900. Marketing Internships. 0-0-3 Units.

Provides students with on-site work experience in Marketing through a coordinated academic internship experience with a pre-approved employer. A portfolio chronicling the work experience, a project relating relevant academic literature to the Marketing internship experience, and a final presentation encompassing the entire internship experience are required to receive academic credit.(F,S,M)
Prerequisites: Upper Division Eligibility, MARK 3010.