Bachelor of Business Administration

The Bachelor of Business Administration in Marketing degree is designed to give graduates a foundation in the marketing process, which will prepare them for positions in marketing, professional sales, market research and advertising. The focus of the program involves development of marketing professionals who are knowledgeable about current and emerging trends in marketing.

Area A: Essential Skills
ENGL 1101English Composition I3
ENGL 1102English Composition II3
MATH 1101Intro to Mathematical Modeling3
or MATH 1111 College Algebra
or MATH 1113 Precalculus Mathematics
Area B: Institutional Options
COMM 1110Fundamentals of Speech3
One of the following electives:1
Argumentation and Advocacy
Intro to Greek Mythology
Creative Writing
Natural Hazards
Appalachian Hist-Special Topic
Sports Hist & Amer Character
Mystery Fiction in Pop Culture
Political and Social Rhetoric
Christian Fiction/Pop Culture
Health & Wellness Concepts
Race and Ethnicity in America
Area C: Humanities/Fine Arts
Choose one to two ENGL course(s):3-6
World Literature I
World Literature II
British Literature I
British Literature II
American Literature I
American Literature II
Intro to Film as Literature
If only one ENGL course chosen, add one of the following:0-3
Art Appreciation
Expressions of Culture I
Expressions of Culture II
Music Appreciation
World Music
American Music
Theatre Appreciation
Area D: Science/Mathematics/Technology
Two of the following Lab Science Electives:8
Environmental Studies
Principles of Biology I
Principles of Biology II
Principles of Botany
Survey of Chemistry
Principles of Chemistry I
Principles of Chemistry II
Principles of Geology
Historical Geology
Introductory Physics I
Introductory Physics II
Principles of Physics I
Principles of Physics II
One of the following electives:3-4
Grade of C or better required.
Applied Calculus
Calculus and Analytic Geom I
Calculus and Analytic Geom II
Area E: Social Sciences
HIST 2111United States History to 18773
or HIST 2112 United States Hist since 1877
POLS 1101American Government3
Two of the following electives:6
Intro to Cultural Anthropology
Introduction to Geography
Intro to Human Geography
Intro to Physical Geography
World Civilization to 1650 CE
World Civilization since 1650
United States History to 1877
United States Hist since 1877
Intro to World Religions
Intro to Philosophical Issues
Logic and Critical Thinking
Intro to Political Science
State and Local Government
Comparative Politics
International Relations
Introduction to Psychology
Psychology of Adjustment
Human Development
Introduction to Sociology
Social Problems
Area F: Major Related (Grades of C or better required.)
ACCT 2101Principles of Accounting I3
ACCT 2102Principles of Accounting II3
BUSA 2106The Environment of Business3
ECON 2105Principles of Macroeconomics3
ECON 2106Principles of Microeconomics3
MGIS 2201Fundamentals of Computer Appli3
Business Core *
BUSA 3050Business Statistics3
BUSA 3060Business Law3
BUSA 3070Business Ethics3
BUSA 3301Business Communications3
BUSA 3351International Business3
FINC 3056Principles of Finance3
MARK 3010Principles of Marketing3
MGIS 3351Management Information Systems3
MNGT 3051Principles of Management3
OPMT 3251Principles of Operations Management3
Marketing Systems Core *
MARK 3011Buyer Behavior & CRM3
MARK 3570Integrated Brand Promotion3
MARK 4081Marketing/Competitive Strategy3
MARK 4121Marketing Research & Analysis3
Marketing Electives *
Select at least 2 MARK6
Upper Division Business Electives *
Select any 3000-400 level Business courses not already required or taken toward degree program. 9
MATH 4502 is allowed for all business students as an upper division elective.
Senior Requirements *
BUSA 3701Prof Development Seminar1
MNGT 4701Strategic Management3
Physical Education
PHED Activity Elective1
Total Hours122-123

All 3000 and 4000 level classes require admission to upper division and a "C" or Better.


MARK 3010. Principles of Marketing. 3-0-3 Units.

Provides a general survey of the field of marketing covering marketing channels, functions, methods and institutions.(F,S)
Prerequisites: BUSA 2106, Upper Division eligibility.

MARK 3011. Buyer Behavior & CRM. 3-0-3 Units.

Examines the fundamental activities and motives impacting consumer choice, use and disposal of products. Emphasis on end users rather than business customers. Topics include internal and external factors that influence consumer choice, marketing strategies that influence consumer choice, group dynamics and the organizational buying process, and global consumption trends.(S)
Prerequisites: Upper division eligibility, MARK 3010.

MARK 3233. Retail Marketing. 3-0-3 Units.

Explores store location, layout, organizational aspects, credit policies and control systems as they apply to retail operations. Investigates the application of these topics as they relate to online marketing strategies and tactics will be investigated as well.
Prerequisites: Upper division eligibility, MARK 3010.

MARK 3455. Professional Selling. 3-0-3 Units.

Examination of the complex process involving buyers and sellers of products and services. Concentration on developing the sales skills required for creating effective exchanges and managing long-term relationships.
Prerequisites: Upper Division eligibility, MARK 3010.

MARK 3517. Services Marketing. 3-0-3 Units.

Emphasizes the unique differences in the marketing of services including the development and implementation of marketing strategies. Topics include consumer behavior in services marketing, the gaps model of service quality, the marketing mix for services, and demand and capacity management.
Prerequisites: Upper division eligibility, MARK 3010.

MARK 3570. Integrated Brand Promotion. 3-0-3 Units.

Focuses on understanding the role of the promotional element of the marketing mix. Topics include the various promotional tools, advertising strategy, creative strategy, the pros and cons of various media options, regulatory constraints and global considerations affecting a firm's effort toward effective marketing communication.(F)
Prerequisites: Upper division eligibility, MARK 3010.

MARK 4081. Marketing/Competitive Strategy. 3-0-3 Units.

Integrates marketing principles in the context of the decision making exercises related to customers, products, pricing, promotions, distribution and the laws regarding each of these topics.(S)
Prerequisites: Upper division eligibility, MARK 3010.

MARK 4121. Marketing Research & Analysis. 3-0-3 Units.

Focuses on the systematic approach to the application of research techniques and procedures for assessing markets. Topics include research design, questionnaire construction, data sources and collection, data analysis, data interpretation and reporting.(S)
Prerequisites: Upper Division Eligibility, BUSA 3050 and MARK 3010.

MARK 4288. Logistics. 3-0-3 Units.

Examines the fundamental elements of channel systems and various institutions that utilize such systems. Distribution models that describe different industries will be investigated. These models will include ways to assess the legal environment and how price is impacted by channel relationships.(S)
Prerequisites: Upper Division Eligibility, MARK 3010.

MARK 4351. International Marketing. 3-0-3 Units.

Investigation of entry and operational strategies employed for development of international markets. Emphasis is placed on the differences in cultural, political, economic and business environments and how these barriers to international trade can be moderated using electronic systems.
Prerequisites: Upper Division Eligibility, MARK 3010.

MARK 4400. Sustainable Business Marketing. 3-0-3 Units.

The primary topics for this course are: (a) developing a comprehensive sustainability strategy as part of overall corporate strategy, (b) identifying relevant consumer and business segments likely to respond to a sustainable message, and (c) communicating the sustainability message. The course also explores underlying trends and motivations driving corporate interest in sustainable operations.
Prerequisites: Upper Division Eligibility, MARK 3010.

MARK 4433. Internet Mrkt & Social Media. 3-0-3 Units.

This course focuses on using the Internet and online social media as marketing platforms. Main topics include: Integrating online and offline marketing strategy, Business models, and Internet marketing tools.
Prerequisites: Upper Division eligibility, MARK 3010.

MARK 4700. Independent Study Marketing. 0-0-3 Units.

Supervised, in-depth individual research and study of one or more current topics in marketing in conjunction with an associated major project. Students will be required to prepare a formal report and presentation of the research topic and project.
Prerequisites: MARK 3010.

MARK 4800. Special Topics in Marketing. 3-0-3 Units.

Examines current, relevant topics in the field of marketing. Each special topics course will cover a new topic.(F,S,M)
Prerequisites: Upper Division Eligibility, MARK 3010 .

MARK 4900. Marketing Internships. 0-0-3 Units.

Provides students with on-site work experience in Marketing through a coordinated academic internship experience with a pre-approved employer. A portfolio chronicling the work experience, a project relating relevant academic literature to the Marketing internship experience, and a final presentation encompassing the entire internship experience are required to receive academic credit.(F,S,M)
Prerequisites: Upper Division Eligibility, MARK 3010.