Marketing
Bachelor of Business Administration
Marketing provides channels for companies to engage with customers, vendors, other stakeholders, and even competitors. Students learn digital marketing, consumer behavior, marketing research, and the technical skills required to succeed in today's business environment. Marketers must know every aspect of a business and work with a wide variety of individuals to create, communicate, promote, and deliver products and services that enhance customer expectations. Marketing is a perfect career for creative people who embrace critical thinking and love a fast-paced, collaborative environment.
As a marketing major at the Wright School of Business (WSOB), you might choose to create content for campus media sites or develop content as an intern in local marketing companies or businesses. These experiences will build a strong resume of knowledge and skills for your marketing career. Marketing graduates are ready to move directly into lucrative sales or marketing training programs which are always in demand.
The Bachelor of Business Administration in Marketing degree is designed to give graduates a solid foundation in preparation for careers in marketing, professional sales, digital media, marketing management, sales marketing, marketing research, social media marketing, and promotion for jobs including Public Relations Manager, Retail Analyst, Account Manager, Project Manager, Media Planner, Business Development Manager, Event Manager, an Advertising Manager, Brand Manager, Marketing Manager, Sales Trainer, Social Media Analyst, and Marketing Researcher.
The program's focus is developing marketing professionals who are knowledgeable about global as well as emerging marketing trends.
| Area A: Essential Skills | ||
| ENGL 1101 | English Composition I | 3 |
| ENGL 1102 | English Composition II | 3 |
| Choose one MATH: * | 3 | |
| Intro to Mathematical Modeling | ||
or MATH 1111 | College Algebra | |
or MATH 1113 | Precalculus Mathematics | |
| Area B: Institutional Options | ||
| Beginning Fall 2022, incoming (entering) students with 29 hours or fewer college credits will take only a Perspectives course for their one-hour Area B credit. | ||
| COMM 1110 | Fundamentals of Speech * | 3 |
| One of the following electives: | 1 | |
| Intro to Greek Mythology | ||
| Creative Writing | ||
| Natural Hazards | ||
| Appalachian Hist-Special Topic | ||
| Sports Hist & Amer Character | ||
| Health and Wellness Concepts | ||
| Mystery Fiction in Pop Culture | ||
| Christian Fiction/Pop Culture | ||
| Race and Ethnicity in America | ||
PRSP Elective (See advisor) | ||
| Area C: Humanities/Fine Arts | ||
| Choose one to two ENGL course(s): | 3-6 | |
| Topics in Literature & Culture | ||
| World Literature I | ||
| World Literature II | ||
| British Literature I | ||
| British Literature II | ||
| American Literature I | ||
| American Literature II | ||
| Intro to Film as Literature | ||
| If only one ENGL course chosen, add one of the following: | 0-3 | |
| Art Appreciation | ||
| Expressions of Culture I | ||
| Expressions of Culture II | ||
| Music Appreciation | ||
| World Music | ||
| American Music | ||
| Theatre Appreciation | ||
| Area D: Science/Mathematics/Technology | ||
| Eight Credit Hours of Lab Science Electives: | 8 | |
| Astronomy of the Solar System and Astronomy of Solar Sys. Lab | ||
| Stellar and Galactic Astronomy and Stellar & Galac. Astronomy Lab | ||
| Environmental Studies | ||
| Principles of Biology I | ||
| Principles of Biology II | ||
| Botany | ||
| Principles of Entomology | ||
| Survey of Chemistry | ||
| Principles of Chemistry I | ||
| Principles of Chemistry II | ||
| Principles of Geology | ||
| Historical Geology | ||
| Geology & the Environment | ||
| Introductory Physics I | ||
| Introductory Physics II | ||
| Principles of Physics I | ||
| Principles of Physics II | ||
| One of the following electives: | 3-4 | |
| Astronomy of the Solar System | ||
| Stellar and Galactic Astronomy | ||
| Environmental Studies | ||
| Principles of Biology I | ||
| Principles of Biology II | ||
| Botany | ||
| Principles of Entomology | ||
| Survey of Chemistry | ||
| Principles of Chemistry I | ||
| Principles of Chemistry II | ||
| Principles of Programming I | ||
| Principles of Programming II | ||
| Introduction to Data Science | ||
| Environmental Hazards | ||
| Principles of Geology | ||
| Historical Geology | ||
| Geology & the Environment | ||
| Precalculus Mathematics | ||
| Elementary Statistics | ||
| Applied Calculus | ||
| Calculus and Analytic Geom I | ||
| Calculus and Analytic Geom II | ||
| Introductory Physics I | ||
| Introductory Physics II | ||
| Principles of Physics I | ||
| Principles of Physics II | ||
| Area E: Social Sciences | ||
| HIST 2111 | United States History to 1877 | 3 |
| or HIST 2112 | United States Hist since 1877 | |
| POLS 1101 | American Government | 3 |
| ECON 2105 | Principles of Macroeconomics * | 3 |
| One of the following electives: | 3 | |
| Intro to Cultural Anthropology | ||
| Introduction to Geography | ||
| Intro to Human Geography | ||
| Intro to Physical Geography | ||
| World Civilization to 1500 CE | ||
| World Civilization since 1500 | ||
| United States History to 1877 | ||
| United States Hist since 1877 | ||
| Intro to World Religions | ||
| Intro to Philosophical Issues | ||
| Logic and Critical Thinking | ||
| Intro to Political Science | ||
| State and Local Government | ||
| Comparative Politics | ||
| International Relations | ||
| Introduction to Psychology | ||
| Psychology of Adjustment | ||
| Human Development | ||
| Introduction to Sociology | ||
| Social Problems | ||
| Area F: Major Related * | ||
| ACCT 2101 | Principles of Accounting I | 3 |
| ACCT 2102 | Principles of Accounting II | 3 |
| BUSA 2106 | The Environment of Business | 3 |
| BUSA 2201 | Fundamentals of Computer Appli | 3 |
| BUSA 2850 | Business Statistics | 3 |
| ECON 2106 | Principles of Microeconomics | 3 |
| Business Core* | ||
| BUSA 3060 | Business Law | 3 |
| BUSA 3301 | Business Communications | 3 |
| BUSA 3351 | International Business | 3 |
| BUSA 3531 | Data Cleaning & Visualization | 3 |
| BUSA 3701 | Prof Development Seminar | 1 |
| FINC 3056 | Principles of Finance | 3 |
| LSCM 3251 | Principles of Supply Chain Mng | 3 |
| MARK 3010 | Principles of Marketing | 3 |
| MGIS 3351 | Principles Mgmt Info Systems | 3 |
| MNGT 3051 | Principles of Management | 3 |
| Marketing Core* | ||
| BUSA 3532 | Bus Analytics/Data Mining | 3 |
| LSCM 3360 | Business Negotiations | 3 |
| MARK 3011 | Consumer Behavior | 3 |
| MARK 3233 | Retail Marketing | 3 |
| MARK 3570 | Integrated Brand Promotion | 3 |
| MARK 4121 | Marketing Research & Analysis | 3 |
| MARK 4433 | Social Media Marketing | 3 |
| MARK 4701 | Marketing Strategy | 3 |
| Marketing Electives* | ||
| Choose two of the following electives: | 6 | |
| Regularly Offered Courses | ||
| Project Management | ||
| Professional Selling | ||
| Unscheduled Marketing Electives | ||
| Independent Study Marketing (courses available with faculty sponsor) | ||
| Special Topics in Marketing (may occasionally be offered) | ||
| Marketing Internships (requires preapproval from Internship Coordinator) | ||
| Senior Requirement* + | ||
| MNGT 4701 | Strategic Management | 3 |
| Total Hours | 120-121 | |
- *
Grade of C or higher required.
- +
Senior Requirement must be completed at Dalton State College during graduation term. If a student is graduating in the summer semester the course must be taken in the spring term.
Courses
MARK 3010. Principles of Marketing. 3-0-3 Units.
Provides a general survey of the field of marketing covering marketing channels, functions, methods and institutions.(F, S)
Prerequisites: BUSA 2106, BUSA 2201, COMM 1110, and ECON 2106, all with a "C" or better.
MARK 3011. Consumer Behavior. 3-0-3 Units.
Examines the fundamental activities and motives impacting consumer choice, use and disposal of products. Emphasis on end users rather than business customers. Topics include internal and external factors that influence consumer choice, marketing strategies that influence consumer choice, group dynamics and the organizational buying process, and global consumption trends.(S)
Prerequisites: MARK 3010 with a "C" or better.
MARK 3233. Retail Marketing. 3-0-3 Units.
Explores store location, layout, organizational aspects, credit policies and control systems as they apply to retail operations. Investigates the application of these topics as they relate to online marketing strategies and tactics will be investigated as well.(S)
Prerequisites: MARK 3010 with a "C" or better.
MARK 3455. Professional Selling. 3-0-3 Units.
Examination of the complex process involving buyers and sellers of products and services. Concentration on developing the sales skills required for creating effective exchanges and managing long-term relationships.(M)
Prerequisites: MARK 3010 with a "C" or better.
MARK 3570. Integrated Brand Promotion. 3-0-3 Units.
Focuses on understanding the role of the promotional element of the marketing mix. Topics include the various promotional tools, advertising strategy, creative strategy, the pros and cons of various media options, regulatory constraints and global considerations affecting a firm's effort toward effective marketing communication.(F)
Prerequisites: MARK 3010 with a "C" or better.
MARK 4121. Marketing Research & Analysis. 3-0-3 Units.
Focuses on the systematic approach to the application of research techniques and procedures for assessing markets. Topics include research design, questionnaire construction, data sources and collection, data analysis, data interpretation and reporting.(F)
Prerequisites: BUSA 2850, BUSA 3050, or MATH 2200 and MARK 3010, all with a "C" or better.
MARK 4433. Social Media Marketing. 3-0-3 Units.
This course examines the changing role of social media in the promotional marketing mix, the role of the consumer in social media, online communities and how social media is impacting both marketing and consumer lifestyles.(F)
Prerequisites: MARK 3010 with a "C" or better.
MARK 4700. Independent Study Marketing. 0-0-3 Units.
Supervised, in-depth individual research and study of one or more current topics in marketing in conjunction with an associated major project. Students will be required to prepare a formal report and presentation of the research topic and project. Only available with coordination with Marketing faculty.
Prerequisites: MARK 3010 with a "C" or better.
MARK 4701. Marketing Strategy. 3-0-3 Units.
Integrates marketing principles in the context of the decision making exercises related to customers, products, pricing, promotions, distribution and the laws regarding each of these topics.(S)
Prerequisites: MARK 3010 and an additional MARK course, both with a "C" or better.
MARK 4800. Special Topics in Marketing. 3-0-3 Units.
Examines current, relevant topics in the field of marketing. Each special topics course will cover a new topic.
Prerequisites: MARK 3010 with a "C" or better.
MARK 4900. Marketing Internships. 0-0-3-6 Units.
Provides students with on-site work experience in Marketing through a coordinated academic internship experience with a pre-approved employer. A portfolio chronicling the work experience, a project relating relevant academic literature to the Marketing internship experience, and a final presentation encompassing the entire internship experience are required to receive academic credit. By permission of the Internship Coordinator.(F, S)
Prerequisites: MARK 3010 (Grade "B" or Better), plus an additional 3 credit hours of upper division MARK, and 3 credit hours of any upper division business course, all with a "C" or better.