Bachelor of Business Administration
The Bachelor of Business Administration in Marketing degree is designed to give graduates a foundation in the marketing process, which will prepare them for positions in marketing, professional sales, market research and advertising. The focus of the program involves development of marketing professionals who are knowledgeable about current and emerging trends in marketing. This degree requires proof of computer literacy.
ACCT 2101. Principles of Accounting I. 3-0-3 Units.
Examines the underlying theory and application of accounting concepts for reporting financial information to outside users. Stresses the relationship between the rules by which financial statements are prepared and the use of financial information for decision making.(F,S)
ACCT 2102. Principles of Accounting II. 3-0-3 Units.
Examines the underlying theory and application of managerial accounting concepts. Stresses the study of financial and non-financial information for use by internal decision makers and the role of managerial accounting in a business environment.(F,S)
ACCT 3100. Intermediate Accounting I. 3-0-3 Units.
Studies the concepts and standards for presentation and disclosure of general purpose financial statements in accordance with GAAP. The focus is on financial statement analysis and the theory and issues related to measurement of assets.(F)
ACCT 3200. Intermediate Accounting II. 3-0-3 Units.
Focuses on theory and issues related to recognition and measurement of liabilities, stockholders’ equity, and other issues related to financial reporting.(S)
ACCT 3300. Tax Accounting and Reporting I. 3-0-3 Units.
Examines the federal taxation of individuals and taxation of property transactions. Tax research and ethics and responsibilities for accounting professionals are also introduced.(F)
ACCT 3400. Auditing and Attestation. 3-0-3 Units.
Examines auditing procedures, standards, and other attestation issues.(S)
ACCT 3500. Forensic Accounting. 3-0-3 Units.
A study of the various techniques for preventing, detecting, investigating and resolving occupational fraud.(M)
ACCT 3600. Accounting Information Systems. 3-0-3 Units.
A study of business transactions, the accounting cycle, and internal control using a business process approach. The course demonstrates how accounting information is recorded, summarized, and reported in automated systems and emphasizes internal control features necessary to produce accurate and reliable accounting data. Provides exposure to general ledger accounting software.
ACCT 4100. Advanced Accounting. 3-0-3 Units.
Examines special types of transactions and their effect on financial statement presentation. The focus is on business combinations, foreign currency transactions, and other advanced financial reporting topics.(F)
ACCT 4200. Governmental and Nonprofit Accounting. 3-0-3 Units.
Focuses on the concepts and standards for presentation and disclosure of financial statements for governmental entities and nongovernmental not-for-profit entities.(F)
ACCT 4300. Tax Accounting and Reporting II. 3-0-3 Units.
Explores the federal taxation of business entities, including C corporations, partnerships, S corporations, estates, and trusts. Analyzes the treatment of property transactions within these entities.(S)
ACCT 4400. Cost Accounting. 3-0-3 Units.
ACCT 4500. Forensic Accounting. 3-0-3 Units.
A study of the various techniques for preventing, detecting, investigating and resolving occupational fraud.
ACCT 4700. Independent Study in Accounting. 0-0-3 Units.
Supervised in-depth individual research and study of one or more current topics in Accounting in conjunction with an associated major project. Students will be required to prepare a formal report and presentation of the research topic and project.(F,S)
ACCT 4800. Special Topics in Accounting. 3-0-3 Units.
Examines current, relevant topics in the field of Accounting. Each special topic course will cover a new current topic.
ACCT 4900. Accounting Internship. 0-10-3 Units.
Provides students with on-site work experience in Accounting through a coordinated academic internship experience with a pre-approved employer. A portfolio chronicling the work experience, a project relating relevant academic literature to the Accounting internship experience, and a final presentation encompassing the entire internship experience are required to receive academic credit.(F,S)
BUSA 2106. The Environment of Business. 3-0-3 Units.
Introduces the political, social, legal, ethical, environmental, and technological issues that affect or are affected by business decisions. Topics include stakeholder analysis, social responsibility, ethics, globalization, business-government relations, and fair trade.(F,S)
BUSA 3000. Environmental Law and Policy. 3-0-3 Units.
Survey of national and state agencies and provisions of environmental laws and ordinances at all levels of government, including NEPA, Endangered Species Act, Clean Water Act, Clean Air Act and CERCLA. This course has a web component.
BUSA 3050. Business Statistics. 3-0-3 Units.
Emphasizes applications of statistics in business. Topics include methods of presenting data, numerical measures and correlation, probability theory and probability distributions, sampling distributions, estimation, hypothesis testing, and linear regression.(F,S)
BUSA 3055. Quantitative Methods. 3-0-3 Units.
Develops analytical skills for business decision making. Topics include regression analysis, decision tools, application of mathematical programming and network models, sequencing and scheduling techniques, and line balancing.(S)
BUSA 3060. Business Law. 3-0-3 Units.
Covers the source of law and courts, and introduces tort law along with the historical, economic, political and ethical considerations in business and the impact of regulatory and administrative law on business. Topics include property law, contracts, and environmental issues.(F,S)
BUSA 3070. Business Ethics. 3-0-3 Units.
Defines ethics, explores models of personal ethics, and reviews ethics in a variety of professional fields. In addition the course examines the relationship between business ethics and corporate social responsibility. Topics include corporate governance, trust and honesty in business, the role of ethics in managerial decision-making and behavior, the ethical use of information, and international ethics.(F,S)
BUSA 3301. Business Communications. 3-0-3 Units.
Prepares students to write and speak well in many business settings. It stresses writing and presenting skills, but also shows how to apply those skills in person, through electronic media, and in physical documents.(F,S)
BUSA 3351. International Business. 3-0-3 Units.
Surveys the history and theory of global business with a special emphasis on free trade, barriers to trade, and the relationship between international business and international relations. Special topics such as immigration and the effect that the campaign against global warming has on economic development may also be considered.(F,S)
BUSA 3360. Business Negotiation Skills. 3-0-3 Units.
Students will develop the negotiation skills needed to produce more creative and satisfying agreements and avoid the worst kind of compromises. The class will focus on using theory and negotiation simulation exercises as the primary pedagogical tool.
BUSA 3700. Business Administration Internship. 0-0-0 Units.
Provides students with on-site work experience in Business Administration through an internship experience with a pre-approved employer. This is a non-credit course.(F,S)
BUSA 4700. Senior Seminar. 1-0-1 Unit.
Features the practices and administration of business, as well as the preparation needed for success in the job market. Topics include resume writing, interviewing skills, and personal financial management.
ECON 2105. Principles of Macroeconomics. 3-0-3 Units.
Describes and analyzes macroeconomic principles. Topics covered include the scope and method of economics, national income/output analysis, employment/ unemployment, inflation, fiscal policy, monetary policy, and international finance.(F,S)
ECON 2106. Principles of Microeconomics. 3-0-3 Units.
Describes and analyzes microeconomic principles. Topics covered include demand and supply theory, output and price determination, market structure, income distribution, government regulation of business, labor organizations, and international trade.(F,S)
ECON 3107. International Economics. 3-0-3 Units.
Examines the objectives of the regional and global organizations such as the North American Free Trade Agreement (NAFTA), the European Union (EU), the General Agreement on Tariffs and Trades (GATT), the World Trade Organization (WTO), and the International Monetary Fund (IMF).
ECON 3108. Introduction to Environmental Management. 3-0-3 Units.
Discusses the greening of business with respect to manufacturing, marketing, strategy and communication, and discusses the nature of a sustainable corporation. Also, it raises the awareness about strategies for the society as a whole related to the concept of sustainable development. This course will help students to develop the necessary management skills that utilize various accounting procedures to perform a cost-benefit analysis of the greening of business.(S)
ECON 3109. Managerial Economics. 3-0-3 Units.
Economics is frequently described as the science of decision-making under scarcity (at any given time we want more things than we can obtain, given available resources) and this is a good description of the subject of this course. Students will apply economic tools and basic statistics to solve managerial problems faced by entrepreneurs, managers and government regulators. Typical topics include demand analysis and estimation, consumer theory, cost functions, market structures and other microeconomic subject.
ECON 3110. Introduction to International Trade. 3-0-3 Units.
Covers topics on trade theory, trade policy, the measurement of a nation's balance of payments, foreign exchange markets, and exchange rate determination, and examining the open-economy macroeconomics, or the macro relationships between the domestic economy and the rest of the world, as well as the operation of the present international monetary system.
ECON 3112. Money and Banking. 3-0-3 Units.
Presents a comprehensive upper-level course in financial institutions, financial markets, bank management, and money and banking. This introduction to the operation of the US financial system describes the US financial institutions, instruments and markets; explains how the financial system interacts with the rest of the economy; and considers how the system changes through time.
FINC 3056. Principles of Finance. 3-0-3 Units.
Introduces students to financial management. Topics include the structure and analysis of financial statements, cash flow, time value of money, investment valuation, capital budgeting, long and short term financial decision making.(F,S)
MARK 3010. Principles of Marketing. 3-0-3 Units.
Provides a general survey of the field of marketing covering marketing channels, functions, methods and institutions.(F,S)
MARK 3011. Buyer Behavior and CRM. 3-0-3 Units.
Examines the fundamental activities and motives impacting consumer choice, use and disposal of products. Emphasis on end users rather than business customers. Topics include internal and external factors that influence consumer choice, marketing strategies that influence consumer choice, group dynamics and the organizational buying process, and global consumption trends.(S)
MARK 3233. Retail Marketing. 3-0-3 Units.
Explores store location, layout, organizational aspects, credit policies and control systems as they apply to retail operations. Investigates the application of these topics as they relate to online marketing strategies and tactics will be investigated as well.
MARK 3517. Services Marketing. 3-0-3 Units.
Emphasizes the unique differences in the marketing of services including the development and implementation of marketing strategies. Topics include consumer behavior in services marketing, the gaps model of service quality, the marketing mix for services, and demand and capacity management.
MARK 3570. Integrated Brand Promotions. 3-0-3 Units.
Focuses on understanding the role of the promotional element of the marketing mix. Topics include the various promotional tools, advertising strategy, creative strategy, the pros and cons of various media options, regulatory constraints and global considerations affecting a firm's effort toward effective marketing communication.(F)
MARK 4081. Marketing and Competitive Strategy. 3-0-3 Units.
Integrates marketing principles in the context of the decision making exercises related to customers, products, pricing, promotions, distribution and the laws regarding each of these topics.(S)
MARK 4121. Marketing Research and Analysis. 3-0-3 Units.
Focuses on the systematic approach to the application of research techniques and procedures for assessing markets. Topics include research design, questionnaire construction, data sources and collection, data analysis, data interpretation and reporting.(F)
MARK 4288. Logistics. 3-0-3 Units.
Examines the fundamental elements of channel systems and various institutions that utilize such systems. Distribution models that describe different industries will be investigated. These models will include ways to assess the legal environment and how price is impacted by channel relationships.(S)
MARK 4351. International Marketing. 3-0-3 Units.
Investigation of entry and operational strategies employed for development of international markets. Emphasis is placed on the differences in cultural, political, economic and business environments and how these barriers to international trade can be moderated using electronic systems.
MARK 4400. Sustainable Business Marketing. 3-0-3 Units.
The primary topics for this course are: (a) developing a comprehensive sustainability strategy as part of overall corporate strategy, (b) identifying relevant consumer and business segments likely to respond to a sustainable message, and (c) communicating the sustainability message. The course also explores underlying trends and motivations driving corporate interest in sustainable operations.
MARK 4700. Independent Study in Marketing. 3-0-3 Units.
Supervised, in-depth individual research and study of one or more current topics in marketing in conjunction with an associated major project. Students will be required to prepare a formal report and presentation of the research topic and project.(F,S)
MARK 4800. Special Topics in Marketing. 3-0-3 Units.
Examines current, relevant topics in the field of marketing. Each special topics course will cover a new topic.(F,S)
MARK 4900. Marketing Internships. 0-10-3 Units.
Provides students with on-site work experience in Marketing through a coordinated academic internship experience with a pre-approved employer. A portfolio chronicling the work experience, a project relating relevant academic literature to the Marketing internship experience, and a final presentation encompassing the entire internship experience are required to receive academic credit.(F,S)
MGIS 2201. Fundamentals of Computer Applications. 3-0-3 Units.
Assures a basic level of computer applications literacy to include word processing, spreadsheet, database, presentation, LAN, e-mail, and Internet utilizations. This course satisfies the computer literacy requirement.(F,S)
MGIS 3351. Management Information Systems. 3-0-3 Units.
Covers essential business aspects of information systems such as networks, databases, the Internet, management reporting, software development, computer hardware, and information ethics. The course also examines the use of information systems for managerial decision-making and for gaining strategic advantage. Students will utilize basic programming concepts to develop a small application. This courses satisfies the computer literacy requirement.(F,S)
MGIS 3352. Management Applications Programming I. 3-0-3 Units.
Develops a knowledge of language and file structures for computer-based business applications using a major business procedural-oriented programming language. Students will write computer programs on individual and/or team projects. This course satisfies the computer literacy requirement.(F)
MGIS 3353. Management Applications Programming II. 3-0-3 Units.
Emphasizes top-down design, structured techniques, testing and modularity. Emphasis placed on development of correct efficient programs that are easy to maintain. Includes problem analysis, problem design, documentation, testing and debugging. Introduces application development using an object-oriented language.(S)
MGIS 3354. Telecommunications Management. 3-0-3 Units.
Provides an understanding of telecommunications and data communications technologies, voice communications and data networks, protocols, standards and management. Topics include transmission media, data communications, and voice and data technology.(F)
MGIS 3357. Application Development with RPG. 3-0-3 Units.
Design, coding, and testing of programs using the Report Program Generator (RPG IV) language. Topics include report editing, mathematical operations, use of subroutines to support structured programming, Ifs and case structures, and external and logical files.
MGIS 3390. Management of IS Security. 3-0-3 Units.
Provides a managerial overview of IS security and basic IS security principles while examing operational, technical, and administrative aspects of the topic. This course enables students to improve their IS security management skills and software proficiencies through a thorough investigation of the major concepts and techniques used in enterprise architecture and IS security. It also covers much of the common Body of Knowledge of the CISSP Exam.
MGIS 4354. Systems Analysis and Design. 3-0-3 Units.
Examines the process of developing business information systems. Topics include requirements specification, systems modeling, and systems design techniques in the context of the Systems Development Life Cycle. Structured approaches and techniques such as Data Flow Diagrams are emphasized. Object-oriented approaches and techniques including UML are also introduced. A major component of the course is the analysis and design of a business system as a term project.(F)
MGIS 4355. Information Resource Management. 3-0-3 Units.
Covers current issues in information systems management. Topics include the strategic use of information resources, organizational impacts of information systems use, ethical use of information, management of the IT function, project management, and IT funding.
MGIS 4356. Database Management Systems. 3-0-3 Units.
Focuses on the use of database systems in business to support information systems and decision-making. Topics include database concepts, data modeling, database design and development, administration of database systems, and database technologies. Students will have hands-on experience developing a database application.(S)
MGIS 4358. Web-based MIS. 3-0-3 Units.
Examines the process of developing business information systems with a significant web component. Topics include organizational considerations involved in developing and maintaining a web-enhanced MIS, and system considerations such as readability and other human-computer-interaction (HCI) issues, general and database web-design principles, and programming of web enhanced systems. Students will develop a web site for a real or hypothetical organization.
MGIS 4380. Project Management. 3-0-3 Units.
Covers a variety of project management techniques that can be applied in an IT or non-IT project context. Managing scope, time, cost, and quality are explored. Students are exposed to project management tools and associated software that can assist in better planning and managing projects. Examples are drawn from IT and non-IT areas.(S)
MGIS 4700. Independent Study in MIS. 0-0-3 Units.
Supervised, in-depth individual research and study of one or more current topics in MIS in conjunction with an associated major project. Students will be required to prepare a formal report and presentation of the topic research and project.(F,S)
MGIS 4800. Special Topics in MIS. 3-0-3 Units.
Examines current, relevant topics in field of Management Information Systems. Each special topics course will cover a new current topic.(F,S)
MGIS 4900. Management Information Systems Internship . 0-10-3 Units.
Provides students with on-site work experience in Management Information Systems through a coordinated academic internship with a pre-approved employer. A portfolio chronicling the work experience, a project relating relevant academic literature to the Information Systems internship experience, and a final presentation encompassing the entire internship experience are required to receive academic credit.(F,S)
MNGT 3051. Principles of Management. 3-0-3 Units.
Introduces the basic concepts and processes of management including the study of the legal, social, and political environment with an emphasis on the behavioral perspectives in organizations.(F,S)
MNGT 4053. Human Resource Management. 3-0-3 Units.
Presents theory and policy to perform the human resource function in modern organizations. Topics include EEO law and regulations, selection, recruitment, performance appraisal, compensation, training, and labor relations.(F)
MNGT 4501. Entrepreneurship. 3-0-3 Units.
Explores the increasing importance of entrepreneurial activity and the steps necessary in starting a new business venture. Topics include the entrepreneurial personality; recognizing and testing business opportunities; developing the business concept; analyzing risk; and financing the new venture. Students design and present a business plan for a new venture.(F)
MNGT 4602. Leadership. 3-0-3 Units.
Focuses on managerial leadership through a broad survey of theory, research and practice of leadership in formal organizations. The topic of leadership effectiveness is at the core of this class.(S)
MNGT 4605. Organizational Effectiveness. 3-0-3 Units.
Investigates formal organizations as social instruments and the means by which such organizations can become more effective. Topics include organization structure, the effects of structure, organizational growth, and the effects of environment and technology on organizational processes.(F)
MNGT 4610. Managing a Diverse Workforce. 3-0-3 Units.
This course examines issues confronting managers of a diverse workforce and issues related to managing and being a member of an increasingly diverse workforce. Diversity-related issues with management implications to be discussed include social identity, socialization, gender, ethnic diversity, disability, and sexual orientation. Practices which can help organizations to accommodate and benefit from diversity will also be examined.
MNGT 4700. Independent Study in Management. 0-0-3 Units.
Supervised, in-depth individual research and study of one or more current topics in Management in conjunction with an associated major project. Student will be required to prepare a formal report and presentation of the topic research and project.(F,S)
MNGT 4701. Strategic Management. 3-0-3 Units.
Represents the capstone course in business. Presents theory and practice of strategic decision making within organizations in a case method format. Topics include environmental analysis, organizational direction, strategy formulation and implementation, strategic control, strategic management theory, research and concepts, environmental influences on business, and secondary research methodology. Students will be required to prepare and deliver an oral team analysis of a publicly-traded company, its industry, and its strategy.(F,S)
MNGT 4800. Special Topics in Management. 3-0-3 Units.
Examines current, relevant topics in the field of management. Each special topics course will cover a new current topic.(F,S)
OPMT 3251. Principles of Operations Management. 3-0-3 Units.
Introduces students to an organization's resources and processes in its efforts to create products or services. The set of resources planned and managed includes the work force, equipment, materials and information. Topics include coverage of operations strategy and managing change, product design, process selection and planning, and controlling the supply chain.(F,S)
OPMT 3253. Introduction to Data Systems. 3-0-3 Units.
Introduces the concepts and terminology of data communications, network design, and distributed information systems. Emphasis is on management of equipment, architectures, and transmission alternatives.
OPMT 3254. Computer Integrated Manufacturing. 3-0-3 Units.
Introduces the concepts and terminology of computer integrated manufacturing with special emphasis on the practical application of automation technology. Topics include elementary programming structures, binary, octal and hexadecimal number systems, measurement theory and computer integrated manufacturing.
OPMT 3257. Introduction to Object Oriented Programming. 3-0-3 Units.
Introduces programming with a structured language. Emphasis is placed upon development of correct, efficient programs that are easy to maintain. Topics include problem analysis, program design, documentation, testing and debugging.
OPMT 4253. Integrated Materials and Supply Chain Management. 3-0-3 Units.
Examines the technology, tools, and practices of modern integrated materials sourcing and logistics. Topics include distribution requirements planning, continuous replenishment, just-in-time, and efficient replenishment.(S)
OPMT 4255. Manufacturing Planning and Control. 3-0-3 Units.
Examines the planning involved in manufacturing operations and evaluates personnel requirements, control methods, equipment and supplies. Topics include simulation methods to production planning and control, mapping techniques, and experimental design.
OPMT 4256. Application Development. 3-0-3 Units.
Increases students programming and database skills in an integrated application development environment. Specific topics include basic database theory, creation of tables, queries, forms, and reports as well as programming with macros and sequential languages.
OPMT 4503. Quality Management Systems. 3-0-3 Units.
Examines the continuous quality management and improvement philosophy. Topics include strategic management, quality assessment, teams, the role of leadership, lean manufacturing, tools for improving, quality processes, techniques for charting attribute and variable data, Statistical Process Control, Six-Sigma, and lean manufacturing.(F,S)
OPMT 4700. Independent Study in Operations Management. 0-0-3 Units.
Supervised, in-depth individual research and study of one or more current topics in Operations Management in conjunction with an associated major project. Students will be required to prepare a formal report and presentation of the research topic and project.(F,S)
OPMT 4800. Special Topics in Operations Management. 3-0-3 Units.
Examines current, relevant topics in the field of Operations Management. Each special topics course will cover a new current topic.
OPMT 4900. Operations Management Internship . 0-0-1 Unit.
Provides students with on-site work experience in Operations Management through a coordinated academic internship experience with a pre-approved employer. A portfolio chronicling the work experience, a project relating relevant academic literature to the Operations Management internship experience, and a final presentation encompassing the entire internship experience are required to receive academic credit.(F,S)