Bachelor of Business Administration

Marketing provides channels for companies to engage with customers, vendors, other stakeholders, and even competitors. Students learn digital marketing, consumer behavior, marketing research, and the technical skills required to succeed in today's business environment. Marketers must know every aspect of a business and work with a wide variety of individuals to create, communicate, promote, and deliver products and services that enhance customer expectations. Marketing is a perfect career for creative people who embrace critical thinking and love a fast-paced, collaborative environment.

As a marketing major at the Wright School of Business (WSOB), you might choose to create content for campus media sites or develop content as an intern in local marketing companies or businesses.  These experiences will build a strong resume of knowledge and skills for your marketing career. Marketing graduates are ready to move directly into lucrative sales or marketing training programs which are always in demand.

The Bachelor of Business Administration in Marketing degree is designed to give graduates a solid foundation in preparation for careers in marketing, professional sales, digital media, marketing management, sales marketing, marketing research, social media marketing, and promotion for jobs including Public Relations Manager, Retail Analyst, Account Manager, Project Manager, Media Planner, Business Development Manager, Event Manager, an Advertising Manager, Brand Manager, Marketing Manager, Sales Trainer, Social Media Analyst, and Marketing Researcher.

The program's focus is developing marketing professionals who are knowledgeable about global as well as emerging marketing trends.

Area A: Essential Skills
ENGL 1101English Composition I3
ENGL 1102English Composition II3
Choose one MATH: *3
Intro to Mathematical Modeling
College Algebra
Precalculus Mathematics
Area B: Institutional Options
Beginning Fall 2022, incoming (entering) students with 29 hours or fewer college credits will take only a Perspectives course for their one-hour Area B credit.
COMM 1110Fundamentals of Speech *3
One of the following electives:1
Intro to Greek Mythology
Creative Writing
Natural Hazards
Appalachian Hist-Special Topic
Sports Hist & Amer Character
Health and Wellness Concepts
Mystery Fiction in Pop Culture
Christian Fiction/Pop Culture
Race and Ethnicity in America
PRSP Elective (See advisor)
Area C: Humanities/Fine Arts
Choose one to two ENGL course(s):3-6
Topics in Literature & Culture
World Literature I
World Literature II
British Literature I
British Literature II
American Literature I
American Literature II
Intro to Film as Literature
If only one ENGL course chosen, add one of the following:0-3
Art Appreciation
Expressions of Culture I
Expressions of Culture II
Music Appreciation
World Music
American Music
Theatre Appreciation
Area D: Science/Mathematics/Technology
Eight Credit Hours of Lab Science Electives:8
Astronomy of the Solar System
and Astronomy of Solar Sys. Lab
Stellar and Galactic Astronomy
and Stellar & Galac. Astronomy Lab
Environmental Studies
Principles of Biology I
Principles of Biology II
Principles of Entomology
Survey of Chemistry
Principles of Chemistry I
Principles of Chemistry II
Principles of Geology
Historical Geology
Geology & the Environment
Introductory Physics I
Introductory Physics II
Principles of Physics I
Principles of Physics II
One of the following electives:3-4
Astronomy of the Solar System
Stellar and Galactic Astronomy
Environmental Studies
Principles of Biology I
Principles of Biology II
Principles of Entomology
Survey of Chemistry
Principles of Chemistry I
Principles of Chemistry II
Principles of Programming I
Principles of Programming II
Introduction to Data Science
Environmental Hazards
Principles of Geology
Historical Geology
Geology & the Environment
Precalculus Mathematics
Elementary Statistics
Applied Calculus
Calculus and Analytic Geom I
Calculus and Analytic Geom II
Introductory Physics I
Introductory Physics II
Principles of Physics I
Principles of Physics II
Area E: Social Sciences
HIST 2111United States History to 18773
or HIST 2112 United States Hist since 1877
POLS 1101American Government3
ECON 2105Principles of Macroeconomics *3
One of the following electives:3
Intro to Cultural Anthropology
Introduction to Geography
Intro to Human Geography
Intro to Physical Geography
World Civilization to 1500 CE
World Civilization since 1500
United States History to 1877
United States Hist since 1877
Intro to World Religions
Intro to Philosophical Issues
Logic and Critical Thinking
Intro to Political Science
State and Local Government
Comparative Politics
International Relations
Introduction to Psychology
Psychology of Adjustment
Human Development
Introduction to Sociology
Social Problems
Area F: Major Related *
ACCT 2101Principles of Accounting I3
ACCT 2102Principles of Accounting II3
BUSA 2106The Environment of Business3
BUSA 2201Fundamentals of Computer Appli3
BUSA 2850Business Statistics3
ECON 2106Principles of Microeconomics3
Business Core*
BUSA 3060Business Law3
BUSA 3301Business Communications3
BUSA 3351International Business3
BUSA 3531Data Cleaning & Visualization3
BUSA 3701Prof Development Seminar1
FINC 3056Principles of Finance3
LSCM 3251Principles of Supply Chain Mng3
MARK 3010Principles of Marketing3
MGIS 3351Principles Mgmt Info Systems3
MNGT 3051Principles of Management3
Marketing Core*
BUSA 3532Bus Analytics/Data Mining3
LSCM 3360Business Negotiations3
MARK 3011Consumer Behavior3
MARK 3233Retail Marketing3
MARK 3570Integrated Brand Promotion3
MARK 4121Marketing Research & Analysis3
MARK 4433Social Media Marketing3
MARK 4701Marketing Strategy3
Marketing Electives*
Choose two of the following electives:6
Regularly Offered Courses
Project Management
Professional Selling
Unscheduled Marketing Electives
Independent Study Marketing (courses available with faculty sponsor)
Special Topics in Marketing (may occasionally be offered)
Marketing Internships (requires preapproval from Internship Coordinator)
Senior Requirement* +
MNGT 4701Strategic Management3
Total Hours120-121

Grade of C or higher required.


Senior Requirement must be completed at Dalton State College during graduation term. If a student is graduating in the summer semester the course must be taken in the spring term.


MARK 3010. Principles of Marketing. 3-0-3 Units.

Provides a general survey of the field of marketing covering marketing channels, functions, methods and institutions.(F, S)
Prerequisites: BUSA 2106, BUSA 2201, COMM 1110, and ECON 2106, all with a "C" or better.

MARK 3011. Consumer Behavior. 3-0-3 Units.

Examines the fundamental activities and motives impacting consumer choice, use and disposal of products. Emphasis on end users rather than business customers. Topics include internal and external factors that influence consumer choice, marketing strategies that influence consumer choice, group dynamics and the organizational buying process, and global consumption trends.(S)
Prerequisites: MARK 3010 with a "C" or better.

MARK 3233. Retail Marketing. 3-0-3 Units.

Explores store location, layout, organizational aspects, credit policies and control systems as they apply to retail operations. Investigates the application of these topics as they relate to online marketing strategies and tactics will be investigated as well.(S)
Prerequisites: MARK 3010 with a "C" or better.

MARK 3455. Professional Selling. 3-0-3 Units.

Examination of the complex process involving buyers and sellers of products and services. Concentration on developing the sales skills required for creating effective exchanges and managing long-term relationships.(M)
Prerequisites: MARK 3010 with a "C" or better.

MARK 3570. Integrated Brand Promotion. 3-0-3 Units.

Focuses on understanding the role of the promotional element of the marketing mix. Topics include the various promotional tools, advertising strategy, creative strategy, the pros and cons of various media options, regulatory constraints and global considerations affecting a firm's effort toward effective marketing communication.(F)
Prerequisites: MARK 3010 with a "C" or better.

MARK 4121. Marketing Research & Analysis. 3-0-3 Units.

Focuses on the systematic approach to the application of research techniques and procedures for assessing markets. Topics include research design, questionnaire construction, data sources and collection, data analysis, data interpretation and reporting.(F)
Prerequisites: BUSA 2850, BUSA 3050, or MATH 2200 and MARK 3010, all with a "C" or better.

MARK 4433. Social Media Marketing. 3-0-3 Units.

This course examines the changing role of social media in the promotional marketing mix, the role of the consumer in social media, online communities and how social media is impacting both marketing and consumer lifestyles.(F)
Prerequisites: MARK 3010 with a "C" or better.

MARK 4700. Independent Study Marketing. 0-0-3 Units.

Supervised, in-depth individual research and study of one or more current topics in marketing in conjunction with an associated major project. Students will be required to prepare a formal report and presentation of the research topic and project. Only available with coordination with Marketing faculty.
Prerequisites: MARK 3010 with a "C" or better.

MARK 4701. Marketing Strategy. 3-0-3 Units.

Integrates marketing principles in the context of the decision making exercises related to customers, products, pricing, promotions, distribution and the laws regarding each of these topics.(S)
Prerequisites: MARK 3010 and an additional MARK course, both with a "C" or better.

MARK 4800. Special Topics in Marketing. 3-0-3 Units.

Examines current, relevant topics in the field of marketing. Each special topics course will cover a new topic.
Prerequisites: MARK 3010 with a "C" or better.

MARK 4900. Marketing Internships. 0-0-3-6 Units.

Provides students with on-site work experience in Marketing through a coordinated academic internship experience with a pre-approved employer. A portfolio chronicling the work experience, a project relating relevant academic literature to the Marketing internship experience, and a final presentation encompassing the entire internship experience are required to receive academic credit. By permission of the Internship Coordinator.(F, S)
Prerequisites: MARK 3010 (Grade "B" or Better), plus an additional 3 credit hours of upper division MARK, and 3 credit hours of any upper division business course, all with a "C" or better.