Marketing for Non-Business Majors

The Marketing Minor for Non-Business Majors introduces students to marketing principles and practices within the business environment.  Students of any major will learn the basics of marketing channels; the factors influencing consumer's choice of products and services, and understanding retail marketing and professional selling.  At the core of this minor students will acquire theory and practice addressing customers, products, pricing, promotions, and distribution.  In addition, the most current principles of social media marketing are addressed. Students are encouraged to meet with their WSOB academic advisor prior to course selection and registration to ensure eligibility. 


A minor must contain 15-18 semester hours of coursework, including at least 9 hours of upper-division courses at the 3000-4000 level. Courses taken to satisfy Core Areas A through E may not be counted toward completion of the minor, but courses taken in Core Area F may be used to fulfill minor requirements.

Required Courses*:
BUSA 2106The Environment of Business3
MARK 3010Principles of Marketing3
Elective Courses*:
Select four MARK courses the student is qualified to take12
* Grade of C or higher required.
Total Hours18


MARK 3010. Principles of Marketing. 3-0-3 Units.

Provides a general survey of the field of marketing covering marketing channels, functions, methods and institutions.(F, S)
Prerequisites: BUSA 2106, BUSA 2201, COMM 1110, and ECON 2106, all with a "C" or better.

MARK 3011. Consumer Behavior. 3-0-3 Units.

Examines the fundamental activities and motives impacting consumer choice, use and disposal of products. Emphasis on end users rather than business customers. Topics include internal and external factors that influence consumer choice, marketing strategies that influence consumer choice, group dynamics and the organizational buying process, and global consumption trends.(S)
Prerequisites: MARK 3010 with a "C" or better.

MARK 3233. Retail Marketing. 3-0-3 Units.

Explores store location, layout, organizational aspects, credit policies and control systems as they apply to retail operations. Investigates the application of these topics as they relate to online marketing strategies and tactics will be investigated as well.(S)
Prerequisites: MARK 3010 with a "C" or better.

MARK 3455. Professional Selling. 3-0-3 Units.

Examination of the complex process involving buyers and sellers of products and services. Concentration on developing the sales skills required for creating effective exchanges and managing long-term relationships.(F)
Prerequisites: MARK 3010 with a "C" or better.

MARK 3570. Integrated Brand Promotion. 3-0-3 Units.

Focuses on understanding the role of the promotional element of the marketing mix. Topics include the various promotional tools, advertising strategy, creative strategy, the pros and cons of various media options, regulatory constraints and global considerations affecting a firm's effort toward effective marketing communication. (F (Day))
Prerequisites: MARK 3010 with a "C" or better.

MARK 4121. Marketing Research & Analysis. 3-0-3 Units.

Focuses on the systematic approach to the application of research techniques and procedures for assessing markets. Topics include research design, questionnaire construction, data sources and collection, data analysis, data interpretation and reporting. (F (Day))
Prerequisites: BUSA 2850, BUSA 3050, or MATH 2200 and MARK 3010, all with a "C" or better.

MARK 4433. Social Media Marketing. 3-0-3 Units.

This course examines the changing role of social media in the promotional marketing mix, the role of the consumer in social media, online communities and how social media is impacting both marketing and consumer lifestyles.(F)
Prerequisites: MARK 3010 with a "C" or better.

MARK 4700. Independent Study Marketing. 0-0-3 Units.

Supervised, in-depth individual research and study of one or more current topics in marketing in conjunction with an associated major project. Students will be required to prepare a formal report and presentation of the research topic and project. Only available with coordination with Marketing faculty.
Prerequisites: MARK 3010 with a "C" or better.

MARK 4701. Marketing Strategy. 3-0-3 Units.

Integrates marketing principles in the context of the decision making exercises related to customers, products, pricing, promotions, distribution and the laws regarding each of these topics.(S)
Prerequisites: MARK 3010 and an additional MARK course, both with a "C" or better.

MARK 4800. Special Topics in Marketing. 3-0-3 Units.

Examines current, relevant topics in the field of marketing. Each special topics course will cover a new topic.
Prerequisites: MARK 3010 with a "C" or better.

MARK 4900. Marketing Internships. 0-0-3-6 Units.

Provides students with on-site work experience in Marketing through a coordinated academic internship experience with a pre-approved employer. A portfolio chronicling the work experience, a project relating relevant academic literature to the Marketing internship experience, and a final presentation encompassing the entire internship experience are required to receive academic credit. By permission of the Internship Coordinator.(F, S)
Prerequisites: MARK 3010 (Grade "B" or Better), plus an additional 3 credit hours of upper division MARK, and 3 credit hours of any upper division business course, all with a "C" or better.